Different Partnerships. Clearly Defined Responsibilities.

Agency & Representation

Clarify the principal, market, permitted activities, reporting responsibilities and exclusivity expectations.

An agent acts within limits set by the principal. Spelling out those limits, including pricing authority and who signs contracts, avoids misunderstandings later.

Distribution & Dealership

Define products, territory, inventory ownership, after-sales responsibilities and commercial terms.

Distributors usually take ownership of stock and carry market risk. Agreements should address minimums, returns, warranty handling and marketing support.

Sourcing & Supply Relationships

Identify buyer requirements, verification needs, quality standards and logistics responsibilities.

A sourcing relationship works when both sides agree how suppliers are vetted, how quality is checked and who bears costs if goods do not meet specification.

Franchise, Licensing & Business Association

Consider contractual rights, intellectual property, territorial restrictions and approvals where relevant.

Franchise and licensing models can trigger disclosure and registration obligations. Independent legal advice is essential before entering any such arrangement.

What to Include in a Proposal

Provide organization details, business category, geography, desired relationship, expected responsibilities and contact information.

• Organization name and business category
• Products or services involved
• Geography and target territory
• The relationship model you have in mind
• Responsibilities you expect each party to hold
• Contact details for follow-up